Before You Know It: The Unconscious Reasons We Do What We Do by John A. Bargh

Before You Know It: The Unconscious Reasons We Do What We Do

Dr. John Bargh, the world’s leading expert on the unconscious mind, presents a “brilliant and convincing book” (Malcolm Gladwell) cited as an outstanding read of 2017 by Business Insider and The Financial Times—giving us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior.For more than three decades, Dr. John Bargh...

Title:Before You Know It: The Unconscious Reasons We Do What We Do
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Edition Language:English

Before You Know It: The Unconscious Reasons We Do What We Do Reviews

  • Rbarfuss
    I first learned of Bargh when one of his experiments was used by a behavioural economist. I dug up a couple of his studies and found his work to be very interesting. I was excited to learn that he had recently written a book - and I was not disappointed. He references some of his studies in the past...
  • Tl Wagener
    I'm always fascinated by the workings of the human mind and psyche, and so this piqued my interest at the library. It is a wonderful record of many, many academic social experiments over the years, with the results -- which are almost always presented as "surprising." I ended up skimming after sever...
  • Joan
    We would like to think we are in control of all our actions. Bargh shows that our past, present and future deeply influence our behavior, our choices, and our likes and dislikes, “before we know it.” (Loc 4555/7037) Our experiences influence us. Those with whom we are interacting elicit a ...
  • John Hicks
    Miss this book and miss what you are and have been and ever can be. Ten years in the making, summarizes all that Kahneman and Tversky and others have taught in recent decades about where our decisions are conscious (rarely) and where they are unconscious (mostly). Much of the research was done by Ba...
  • Dorthe
    3.5 stars, really: the topic of oneself is, of course, perpetually fascinating, and professor Bargh clearly knows his stuff. A few too many repetitions, as in so many books from the US. ...
  • Jordan Hicks
    This book is a great middle of the road between Blink and Thinking Fast and Slow. It offers some great, research-based insights about how the unconscious mind operates and also some great strategies for how to build/break habits and help the unconscious mind work for you, not against you. I highly r...
  • Robert C
    First off, this book is in a genera that I frequently read. In particular, I liked that he used so many experiments to make his point.The experiments were the book. To explain, this book was a large number of descriptions of various experiments woven to together to create a narrative. He didn't just...
  • Daniel
    This book summarized Bargh’s life work on the subconscious. I learnt a great deal from it. There are 2 persons inside each of us: the conscious and the unconscious. The conscious is thoughtful, takes effort and is narrow in scope. It is good for doing maths. The unconscious does not require act...
  • Rakesh Nair
    For someone reading about this topic for the first time this book is excellent since all the major recent research results are collected in here. But for those familiar with books by Kahneman and others there is not a lot that is new here. However, after Doyen et. al. failed to replicate the priming...

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