The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott...

Title:The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
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Edition Language:English

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google Reviews

  • Blake
    Glad this book was a very short read, since it’s not worth much of anyone’s time. I tend to not write my thoughts up on books I’ve read in a formalized fashion, but this one can’t slip by. Galloway’s writing style is insufferable, and right off the bat in the introduction...
  • Quintin Zimmermann
    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the exploitation of their o...
  • John Plowright
    ‘The Four’ considers the enormous power accrued – for good and for (tax-avoiding, job-destroying, fake news-propagating) ill – by the big four technology giants Amazon, Apple, Facebook and Google.This examination takes place at a very interesting time for, as author Scott Gallowa...
  • stef
    Engaging and interesting but the humor might not be for everyone....
  • Mehrsa
    This is terrifying and hilarious and necessary. Everyone should be reading this—especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They’ll be the friendly trustworthy platforms we all use. What do we even do as consume...
  • Bernd Schiffer
    According to the book description, "…Galloway [the author] exposes the truth about these 'Four Horsemen"'. For me, his explanations and comments are utterly sensational and without any substance. The author is also not considering important aspects, therefore only delivering half (or even less)...
  • Brittany Reads
    You might think you're reading this book in English, but Scott Galloway actually writes in clickbait. My spoiler-free review is included in my monthly reading wrap up here: (timed link) https://youtu.be/sJ1nqlnUsIk?t=132...
  • Gretchen Alice
    My library is the coolest. For our staff holiday party, we arranged a Secret Santa book exchange where you'd be paired up with someone who read different genres from you*. Their assignment was to pair you up with a book outside of your normal reading patterns** and my "santa" gave me The Four, since...
  • Wen
    I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author’s lack of focus. The book tried to cross among business strategy, business history and self-help genres, unfortunately failed to stand out in any.The contents within each chapter could ...

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