The Four: How Amazon, Apple, Facebook, and Google Divided and Conquered the World by Scott Galloway

The Four: How Amazon, Apple, Facebook, and Google Divided and Conquered the World

The acclaimed NYU business professor's tour-de-force on the true nature of technology's titans, and what happens next in their struggle to dominate our lives. Apple, Amazon, Google, and Facebook are in an unprecedented race towards a $1 trillion valuation--and whoever gets there first will exert untold influence over our economy, public policy, and consumer behavior. How d...

Title:The Four: How Amazon, Apple, Facebook, and Google Divided and Conquered the World
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The Four: How Amazon, Apple, Facebook, and Google Divided and Conquered the World Reviews

  • Blake
    Glad this book was a very short read, since it’s not worth much of anyone’s time. I tend to not write my thoughts up on books I’ve read in a formalized fashion, but this one can’t slip by. Galloway’s writing style is insufferable, and right off the bat in the introduction...
  • Quintin Zimmermann
    Scott Galloway equates the Big Four - Google, Facebook, Apple and Amazon - to the Four Horseman of god, love, sex and consumption respectively. The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the exploitation of their o...
  • Susan
    Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are. On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he's also critical:"The world needs more homes with engaged parents, ...
  • John Plowright
    ‘The Four’ considers the enormous power accrued – for good and for (tax-avoiding, job-destroying, fake news-propagating) ill – by the big four technology giants Amazon, Apple, Facebook and Google.This examination takes place at a very interesting time for, as author Scott Gallowa...
  • stef
    Engaging and interesting but the humor might not be for everyone....
  • Donna
    This is a nonfiction/science/technology book. The author focuses in on Amazon, Apple, Facebook, and Google and does a nice little analysis on how these monsters have managed to corner the market. My inner geek found this kind of fascinating. It was amusing, and I enjoyed the sarcastic humor. That pa...
  • Ilinca
    It's such an interesting topic, and he's such a brilliant guy - I'm disappointed this was not a better book. It's worth reading, but it's such a weird jumble of fact and opinion, with advice thrown in for young entrepreneurs or who knows who, that it's hard to pinpoint what it's good for.I loved his...
  • Mehrsa
    This is terrifying and hilarious and necessary. Everyone should be reading this—especially policy makers and young people. The horsemen of the apocalypse will not be faceless nameless terrifying beasts. They’ll be the friendly trustworthy platforms we all use. What do we even do as consume...
  • Nick
    Scott Galloway is a bad-ass business school prof (at NYU) and he's got the goods on Amazon, Apple, Facebook and Google are taking over the world. This is either a good thing, or the final hours of the apocalypse. depending on how you think about these companies. Galloway gives you evidence for both ...

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