Influence: The Psychology of Persuasion by Robert B. Cialdini

Influence: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has...

Title:Influence: The Psychology of Persuasion
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Edition Language:English

Influence: The Psychology of Persuasion Reviews

  • Jerry
    I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democracies to go to war, t...
  • Sundeep
    Summary: This book can’t be summarized. It can only be very, very strongly recommended.Recommended? YES. Buy it now if you haven’t read it.Table of contents:1 Weapons of Influence2 Reciprocation: The Old Give and Take…and Take3 Commitment and Consistency: Hobgoblins of the Mind4 Socia...
  • Mark Cheverton
    Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulated and how to h...
  • Gina
    I don't understand why so many people rated this book so highly.--It panders to the audience by using overly simple language and repeating the same idea 5 times to make sure that the reader really understood. Example (from memory): "People are heavily influenced by society. Society shapes our choice...
  • Shishir
    Six "weapons of influence"1)Reciprocation - People tend to return a favor. Thus, the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suf...
  • Abubakar Mehdi
    A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the “daddy” of this subject. I chuckled and moved on. But then, a few days ago I found myself in a bookstore holding this book and heading to the counter. I came back home...
  • Pouting Always
    Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of course they'll ...
  • John
    Not a runaway train of rapturousness like 1776, Moneyball, or Outliers but like Anna Karenina it seems to encompass all of life and address all of life's important issues. I would recommend this to anyone and will definitely listen to it again.I tired one of his techniques on a colleague I had been ...
  • Wen
    Yesterday I had to kill a couple hours, and happened to have this tiny audiobook on my phone. it turned out to be an instructive read.The author offered six principles of influence, i.e. getting people to comply or say yes: reciprocation, scarcity, authority, consensus, commitment and liking. he ide...

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